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Robert van Dijk's personal portfolio website
Posts Tagged ‘Positioning’

Readius Colors

2009 Readius Color Verification Tests

During the course of 2009, we had been looking at the positioning of the Readius device. Based on several alternative positionings, I developed some alternative color schemes.The positionings were based on market research and analysis, after which I took those findings and the profiles of the intended users and converted them into approrpiate color proposals for the different users, based on demographic profile, expected preferences and general properties of these persons.