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Robert van Dijk's personal portfolio website

Readius Successor – Butterfly

Early ideas for Butterfly

Showing the process for the Butterfly Device, with key aspects of the design

During development of the Readius project, I was asked to run a project creating a sucessor to the Readius product. The product had two goals, adding a keyboard for more flexibility in terms of using the e-reader and adding full phone functionality. In later stages and positioning analysis, the phone functionality was dropped to focus more on the core technology, namely e-reading.

Market Positioning of the Butterfly Device

Positioning for the device was determined in collaboration with Van Berlo studios in Eindhoven and internal management

Color styling tests for the Butterfly Device

Multiple renders were made based on positioning of the Butterfly device, with the goal to show how the positioning could be expressed and link to the intended user

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