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Robert van Dijk's personal portfolio website

Readius Successor – Butterfly

Early ideas for Butterfly

Showing the process for the Butterfly Device, with key aspects of the design

During development of the Readius project, I was asked to run a project creating a sucessor to the Readius product. The product had two goals, adding a keyboard for more flexibility in terms of using the e-reader and adding full phone functionality. In later stages and positioning analysis, the phone functionality was dropped to focus more on the core technology, namely e-reading.

Market Positioning of the Butterfly Device

Positioning for the device was determined in collaboration with Van Berlo studios in Eindhoven and internal management

Color styling tests for the Butterfly Device

Multiple renders were made based on positioning of the Butterfly device, with the goal to show how the positioning could be expressed and link to the intended user

Design For Assembly Readius

Readius Assembly Line

Several images showing the readius assembly line at our ODM partner

An unknown fact for most, the Readius was actually produced in mass at our Taiwanese ODM partner at that time. I was involved with this process making changes to our master design and discussing, visualizing proposed changes from the ODM for internal review.


 2007 – at Polymer Vision

For its time, Readius was a great product; the ability to carry thousands of books in your pocket, be able to read whereever you want; heck even the competition is more bulky: I’d dare you to find a book that is smaller than a Readius. The fun thing was that the Readius was actually adopted by gamers playing a modded version of fallout; where it served as the perfect pip-boy companion: a device that kept you updated about your personal stats and where you were within the game. Of course, Readius itself would never have been up to such a huge task in real life; we designed the user interface to be as simple as possible and completely focused on e-reading.

Pipboy Readius

The Pipboy Readius, by Alex Scorpion and Brianide, and implicitly by Philips Design, me and my colleague Volker..

Here's an image of the actual readius; you can see that they spent a lot of effort getting the proportions almost correct.











A big issue I worked on during development of readius was the design of the back and options menu buttons: they were at first both integrated on the side of the touch sensitive area. When we got the first prototypes back from our Taiwanese ODM, we noticed that usability was not good enough. Problem was that the plastic injection molds at that time had already been made. I helped out by suggesting solutions that minimized the amount of molds that needed changing while at the same time ensuring that usability of the device was improved.

Readius Colors

2009 Readius Color Verification Tests

During the course of 2009, we had been looking at the positioning of the Readius device. Based on several alternative positionings, I developed some alternative color schemes.The positionings were based on market research and analysis, after which I took those findings and the profiles of the intended users and converted them into approrpiate color proposals for the different users, based on demographic profile, expected preferences and general properties of these persons.